Fire Lyfe Announces Collaboration With Third Generation Marleys

Fire Lyfe x Jo Mersa Marley x Yohan Marley

Ft. Lauderdale, FL— 05/07/2019 — Today, Fire Lyfe announces the epic release of the “Burn It Down” music video by Jo Mersa Marley featuring Yohan Marley, commemorating the 2-year anniversary of the song’s release.
“We at Fire Lyfe are so honored to have been a part of this project,” said Kerith Holloway, Vice President at Fire Lyfe. “We respect the Marley family and appreciate the talent of the third gen Marley family.” The song has become a rebel cry, calling for social responsibility and change. “Burn It Down” has been deemed a universal anthem for this generation; a generation that values authenticity, transparency, and accountability. Fire Lyfe had the honor of featuring some of its new apparel throughout the music video. Holloway continues,“ Fire Lyfe prides itself on the sincere support and connection it has to its fans. Collaborating with artists like Jo Mersa and Yohan through music and fashion is just one of the ways that we stay connected to our Fire Fam.”
In the past 2 years, fans have been anticipating a visual to the anthem. Many unofficial videos have been released by fans, generating millions of views. The official music video will be released on May 10, 2019 on all social media platforms. Fire Lyfe’s highly anticipated collection of apparel is set to be released on May 10th as well. Both projects are expected to be nothing short of legendary.